How to Follow Audi’s Journey in Formula 1
Audi has officially unveiled the name and logo of its Formula 1 team ahead of the 2026 season, marking a major milestone in the German manufacturer’s long-anticipated entry into the sport. The team will compete under the name Audi Revolut F1 Team, completing the rebranding of the current Sauber operation.
Audi Revolut F1 Team: A New Identity
The newly revealed branding features Audi’s iconic four rings, symbolising the brand’s heritage, innovation, and engineering excellence. The team name also highlights Revolut as the title sponsor, bringing a strong global fintech presence into Formula 1.
This announcement confirms Audi’s full commitment to Formula 1 as a factory team from 2026, aligning with the sport’s new technical regulations focused on sustainability and advanced hybrid power units.
Major Global Investments Powering Audi’s F1 Vision
Audi’s Formula 1 project is backed by heavy investment across multiple locations. The company has significantly expanded Sauber’s headquarters in Hinwil, Switzerland, strengthening its operational and engineering capabilities.
In addition, Audi has opened a new technical centre in the United Kingdom to tap into the world’s largest pool of Formula 1 expertise. Engine development is being led from Neuburg, Germany, where Audi is building its own power units tailored to the 2026 regulations.
Strong Finish to Sauber Era Builds Momentum
The rebrand follows a positive final season for Sauber, highlighted by Nico Hülkenberg’s podium finish at the British Grand Prix. That result provided a morale boost and underlined the team’s upward trajectory heading into the Audi era.
Team Principal Jonathan Wheatley described the rebranding as a “crucial milestone,” emphasising that the foundations are now firmly in place for Audi’s long-term success in Formula 1.
Revolut Makes Its Formula 1 Debut
For Revolut, the partnership marks its first entry into Formula 1. The fintech company will also introduce modern payment solutions and handle the team’s financial operations.
This collaboration reflects Formula 1’s growing appeal to global technology and finance brands.
Official Video Coverage
Audi has also released an official video showcasing the team’s new name, logo, and vision for the future.
Video Credit: Audi Official / Formula 1 coverage on YouTube
Looking Ahead to the 2026 Formula 1 Season
Audi Revolut F1 Team enters the countdown to 2026 with a powerful global brand, modern team identity, and a strong technical roadmap. Audi will challenge Formula 1’s established teams on the world stage, with fans and industry experts watching closely.