CES Unveils New Logo and Website to Mark 100th Anniversary

The Consumer Technology Association (CTA) is celebrating a major milestone – its 100^th Anniversary! They’ve unveiled a brand new shared logo and website for CES, the world’s leading consumer electronics show, to mark this occasion.

Unified Brand Identity

For the first time ever, CES and the CTA will share a single logo. This signifies a “unifying of the brands and the power behind them,” according to a CTA press release.

The new logo retains the iconic “CES fins” while incorporating a sleek, modern design. The CTA explains, “The intersecting elements symbolize our industry’s connections with society, creating a frame to envision a world where technology seamlessly integrates with our lives to make it a better place.”  

A New Hub for Tech Innovation

The CTA has also launched a completely redesigned website – CES.tech. This platform aims to be a central hub for all things tech innovation, showcasing the people and technologies shaping our world.

A Time for Transformation

The new logo and website reflect the CTA’s commitment to embracing change and innovation. In their own words, “Just as the industry continually transforms, so must our perspective, approach, and vision for the future.”

This move coincides with the CTA’s 100th anniversary, signifying “a time of unprecedented momentum for CTA, CES, and you, the industry we support and represent.”