Content marketing has been a focus in recent years when it comes to the digital marketing activities of a company. With Google placing more constraints on back links to the website and more focus on creating great, useful, and entertaining content, companies in all industries have had to adapt their strategy.
Now, content marketing requires less than conventional ways of marketing and, well done, produces more leads. Content marketing is an effective method for acquiring potential clients as well as old ones, which turns into more leads, sales, and income for the company. That’s why many web design & development companies now specialize in content marketing and provide businesses with a full-tech solution.
What is content marketing?
Content marketing is the production, posting, and promotion of online content that is carefully supervised so that the results can be tracked and evaluated. Essentially, the goal is to publish valuable, insightful, and exciting content that draws people to your content. If your target is to maximize conversions, it is also important to help grow your brand and grow your reputation as an expert in your industry.
What can content marketing look like?
Some of the most main forms of content include:
Any corporate website should have a blog with useful and valuable content including company and industry news. Through updating your blog regularly, you can contribute positively to your website, increase your search engine results, create awareness of your brand and also attract traffic, via the likes of Facebook shares and people who connect to your blog and its content via their websites.
Whitepapers and guides
To write a whitepaper or a guide, you should have a deep understanding of the subject field, so if you’re doing well, you might find that your whitepaper or guide is widely and widely shared.
You should make these documents available on your domain so that you can draw in visitors while also having a convenient place for anyone to connect to as they post your content on their preferred site.
Infographics are a series of photos, charts, and concise text that offers an easy-to-understand rundown of the subject through social media and external websites by the addition of a simple embed code that provides links back to the website. Besides visual infographics highlighting figures of interest, there is now a range of resources provided to create infographics interactive, meaning users can swipe through various parts and take tests within the visuals.
Video content marketing is based on the concept of producing and delivering valuable and reliable video content to your audience to capture, entertaining, and converting interested leads. Video content is popular now, and it fits the growing need to consume information in a way that is easy to use and does so at a suitable time. Forms of video content marketing are Vlog, Behind-the-Scenes or Company Culture, Interview, Webinar, Presentation.
How to plan your content marketing strategy
- Set your goals
First of all, you need to be clear about your goals. If you want to boost brand image, create a customer base, improve customer loyalty, and generate more leads? Then slim things down to SMART goals. You may want to expand your reach or draw more customers to a particular region or country. Being crystal clear on your priorities helps set the best strategy for your web design business.
- Define your target audience
To extend your reach, stop writing for anyone. By knowing who your target audience is, you will create material that is meaningful and relevant to them. This would help ensure that you meet the people who are most likely to be involved. A smart way to do this is to use buyer personas. By defining the needs and desires of the users, you will prepare the best content and medium for that content.
- Decide your content
People want to ingest information in various ways, and modern technology has introduced all sorts of possibilities. If you’re not interested in blogging, you can launch a vlog or a podcast, run a session, make useful infographics, and even add something interesting, like a quiz, quotation, or a game. Again, the target demographic is a clear indication of the kind of content you should be making. The younger generation likes to absorb content on the run, so podcasts and vlogs are common, although more conservative, older viewers typically favor written content.
- Brand your content
Remember, the major reason you do this is to develop your reputation and give a good image of your business. Have internal ties to advertising your goods or services within the content, but don’t get swept up in the inducements. Ensure that the content is first and foremost high-quality, insightful, and users will always come back for more.
- Blend content and design
A badly designed blog will never give you the conversions you’re looking for. Make sure your blog fits the company theme, be compatible with fonts, colors, and pictures, and knockdown large walls of text with animations, videos, images, and bulleted lists.